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The Graphic features PRSSA Pepperdine

October 9, 2009

Check out this article in The Graphic from Pepperdine! This is the first time our chapter has been recognized in any publication outside of our own! The article highlights our chapter’s participation in the national CW marketing competition last month.

The CW competition team for Pepperdine, led by Maia Knudsen-Schule, had just a few short weeks to create and implement a campus-wide PR and marketing campaign to promote 90210 and Melrose Place primetime tv dramas. The students successfully hosted a campus wide screening of the shows accompanied by free food and a local band. They implemented a social media strategy to promote the event using Facebook, Twitter, and Ning in conjunction with traditional marketing such as posters and fliers. The feedback from attendees echoed excitement and fond memories! Great work to the PRSSA team.

See the original article at The Graphic Online. Click here for more information about the CW competition.

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